FROM THE ARCHIVES: A(n HTTP) call to arms: Declare war on slow-loading, bulky websites

From my original Medium piece, first published October 12, 2017:

As we head into 2018, what it takes on average to load a single web page into modern web browsers is getting out of hand, and is slowly destroying the user experience.

Consider the following three factors negatively impacting load times:

1. Autoplay video won’t die.

2. Average page size is rapidly increasing, regardless.

3. Bloated CMSes (content management systems) rule with reckless abandon.

Web engineers get all this. Digital marketers, maybe. The casual user, not so much. They just wonder why “everything loads slow” on their new-ish device. Maybe it’s user error. Maybe it’s just a bad connection.

Or maybe, it’s completely avoidable aggravation.

Read more of “A(n HTTP) call to arms: Declare war on slow-loading, bulky websites” on Medium.