Dino Baskovic Can’t Lose

Lifestreaming is so last season 
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Fly, fat ass, fly!

Mashable's Pete Sizemore summed up the the Kevin Smith and Southwest Airlines snafu quite well:

Southwest’s use of social media in addressing the situation could be said to be commendable.

It appears that some Southwest employee eyeing Echofon caught the tweet and immediately recognized his handle.  Even if he wasn't an avid fan of the View Askewniverse, said staffer undoubtedly saw the 1.6-million-plus followers and Verified Account seal and didn't hesitate to wake the customer relations veep outta bed.  The blog post went up faster that you can say "snootchie bootchies!" and I doubt most large airlines would be so nimble given the same circumstances.

The story has survived several news cycles with observers falling into the "die Southwest!" or "try a treadmill Smith!" camps.  No need for me to weigh in either way, though I must call out this: Silent Bob simply can't silence this story just because he wants to:

DONE with this. @SouthwestAir blogs, so I blog: http://silentbobspeaks.com/?p=393 G'night, folks. Let's talk about anything else tomorrow.

This story will end when it wants to, not just because he is suddenly tired of it.  Sorry, but that's jut now how life works.  Think of that the next time you are so fearless with a flip phone, Bluntman.

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Filed under  //   airlines   crisis   customer service   kevin smith   public relations   social media   southwest   twitter  

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Fixed the newel post

Over the years, I've mingled online in one form or another with the web greats.  Rubel, Garrett, Zeldman -- even a guy by the name of Berners-Lee.  But nothing compares to this, by far my proudest ping.

Note to Chase: do whatever Kevin Smith says, no matter how absurd.  And I'm really sorry about the slam, but it was great to see you again with the Mrs.

Filed under  //   chevy chase   clark griswold   fletch   national lampoon   social media   super bowl   twitter  

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#beatcancer and save lives

From Twitter:

eBay/Paypal and MillerCoors are donating a cent per hashtag (via tweet, Facebook update, or blog post). The campaign is aiming for a Guinness World Record 'for the distribution of the largest mass message through social media' in one day.

Also: Social Media Campaign to Beat Cancer Eyes Record in Guinness Book (via Mashable)

Filed under  //   cancer   facebook   social media   twitter  

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The Ides of October

5:20 a.m. Wake up, head for gym.
5:21 a.m. Wife regrets to inform that she feels sick.
5:22 a.m. Scratch gym.
7:13 a.m. Change toddler's diaper while just-turned-5-today older sister of said toddler refuses to rise.
8:24 a.m. Drop off precocious birthday girl and 24 pink frosting cupcakes to kindergarden class.
9:00 a.m. Coffee.
9:01 a.m. Conference call with PR agency to streamline media monitoring. And there was much rejoicing.
10:55 a.m. Caravan troops to West Michigan PRSA luncheon at the University Club in downtown Grand Rapids.
11:27 a.m. Network with fellow flacks, including Erin Russ, former TV anchor-turned-budding PR pro.
11:37 a.m. Assemble burrito and salad from otherwise unconventional buffet line.
11:42 a.m. Listen to local social media maven Laura Bergells tell us we already knew everything she had to say. Quotable tweets throughout her keynote. Make that "tweetable."
11:59 a.m. Observe varied body language and facial expressions throughout the crowd of entry-levels and senior execs furiously scribbling and texting, chomping every bit of jargon, mystified and demystified all the same.
12:36 p.m. Ask the good Ms. Bergelis about the relevance of homepages and emergence of microblogging and sidewikis. Not entirely sold on her answers but satisfied enough to want her business card.
12:40 p.m. The good Ms. Bergelis asks me about FriendFeed, to which I respond "Facebook bought it to kill it."
12:44 p.m. Thumb three new events into my BlackBerry I need to show my mug in as many weeks, sadly realizing how little I network in person anymore.
1:11 p.m. Make friends with Ms. Bergelis.
1:20 p.m. Huff it back to headquarters.
1:47 p.m. Marvel at the number of meeting invites, emails and Facebook updates that have metastasized my mailbox since lunch.
1:56 p.m. Coffee.
2:30 p.m. Meet with social media team to disc
2:30 p.m. Meet with core team for news update.
2:42 p.m. Pretend I didn't just see what I saw on live TV about a kid trapped in a balloon, suddenly thinking about my own kids.
2:59 p.m. Plod ahead.
3:11 p.m. Try not to get further distracted by the fact that some kid from Colorado didn't just fall from 10,000 feet up.
3:45 p.m. Fight with frozen screens and drained batteries at the worst possible time.
3:50 p.m. See footage of the landed balloon.
3:51 p.m. Refocus.
4:28 p.m. Wrap with core team and wait for lasagna from Vitale's.
4:43 p.m. Prep with night team while throwing my laptop across the room.
4:49 p.m. Sneak in a Gobbledygook award entry.
4:52 p.m. Call the wife to keep dinner in the fridge.
4:57 p.m. Set up time with one of my favorite employees.
5:00 p.m. Glue self to the TiVos.
5:12 p.m. "He's alive. He was hiding in the garage!"
5:27 p.m. Lasagna.
5:30 p.m. Wait for local news to unfold.
5:40 p.m. Am reminded that today is Thursday, not Wednesday, making tomorrow Friday.
6:12 p.m. Crack up at the #balloonboy hash tags.
6:31 p.m. Wait for local news to unfold.
6:44 p.m. Wrap up.
7:07 p.m. Go home.
7:39 p.m. Hug and tickle my girls until they can't breathe.
7:42 p.m. Apologize to my Mac for leaving it home today.
8:02 p.m. Endure the nightly bedtime ritual torture.
8:29 p.m. Hot cocoa and a pink cupcake. Add two miles to my next run.
8:56 p.m. Make a $100 million offer for W. 117th Street in Cleveland on Monopoly City Streets. Toss in two streets to boot.
9:11 p.m. Watch "The Office."
9:36 p.m. Catch up on catching up.
10:00 p.m. Record the local news against my wife's will.
10:07 p.m. Ping the core team for updates.
10:23 p.m. Make new connections on all social networks. Because at 10:23 p.m. on a Thursday evening, that's what I do.
11:00 p.m. Start this blog post.
11:17 p.m. Hush at least one child.
11:52 p.m. Bounce off the walls with the late night core crew.
11:59 p.m. Blog up.

Filed under  //   birthday   facebook   family   grand rapids   media relations   michigan   prsa   ridiculosity   social media   teamwork   twitter   work  

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Follow @drewfromtv and #BlameDrewsCancer

Cancer sucks, but Cleveland rocks.

Famed funny man from my old hood Drew Carey is raising awareness and dollars to fight cancer via social media.

The short of it: a guy named Drew Olanoff was diagnosed with cancer and decided to LIVESTRONG.  One thing led to another, he's auctioning off his Twitter handle @drew to the highest bidder, and Drew Carey will pony up a million bucks if an equal number of people follow him on Twitter.

I wonder how Twitter will hand off the followers between accounts, or whether other famous Drews (e.g. Barrymore, Dr. Drew Pinsky) will raise the ante.  Regardless, this is welcome news for cancer tweeps around the world.

Thank goodness for Follow Fridays.  Now go follow Drew Carey!

Filed under  //   cancer   cleveland   corporate social responsibility   drew carey   social media   twitter  

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Grumpy old man

Proof from The Google's temporary cache that I, too, once had my ugly mug on The Facebook.

Sad that I had to drunk dial my 2 a.m. booty call that is Twitter after not returning her calls for months.  I mean, The Twitter.

The Posterous is no slouch, but boy do I miss The Facebook. 


Filed under  //   facebook   hail mary   posterous   social media   twitter   withdrawal  

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I miss my thimble

Now that "Rich Uncle Pennybags" is finally open for business, here are my first impressions of Monopoly City Streets:

  • Slick interface.  Think "Command & Conquer meets Google Maps."
  • Buying the streets I grew up?  Cool.  Rebuilding my old school and childhood home?  Very cool.  Owning high rise condos on Whiskey Island? Now we're talking.
  • The fact that no other registered user in the world can touch my properties?  Now that is neat.  Unless of course, they own a bulldozer.
  • Sharing my real estate prowess on Twitter, gravy.  Facebook, I wouldn't know...
  • The game servers lag a bit and the official blog is a tad preachy, but it's free and I ain't griping.

MCS won't replace the kitchen table.  Sure, I miss my thimble, but that's not the point.  This isn't "online" Monopoly, which already exists on multiple platforms.  Nor is it a mere transformation of an American classic.  Rather, a transubstantiation of a ageless brand from gaming tradition to global juggernaut. 

Think of it.  Monopolists in Moscow, for example, snapped up parcels along Arbat Street faster than they could say "это очень дорого" within hours of the site going live.  Save the uber-wealthy, Muscovites can barely afford to stare into store windows along Arbat, much less live there.  But as of today, they are virtual landlords, competing with other consumerists around the world in a digital land grab not seen since Second Life.  The economics of EverQuest also come to mind.  Wake up, marketing!  This could be bigger than Mafia Wars, larger than Second Life!  We need banners and apps and contests! 

Maybe I'm wrong.  Second Life did lose luster over time.  Then again, MCS could be the next "next big thing," spawning countless cottage industries and consulting fees. 

That's the marketer in me talking.  What about the consumer?  Perhaps this fad will pass by my next blog post.  Or maybe I get hooked.  Would I pay for premium play?  Will I crave each session as I once did with Scrabulous (now Lexulous) on Facebook?  And this is light years ahead of Lexulous...

Time will tell.  For now, it's fun to frolic in the old 'hood.  Think I'll go grab another green house.


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Filed under  //   cleveland   consumerism   facebook   gaming   google   marketing   markets   mmporg   monopoly   moscow   opportunity   social media   twitter   web 2.0   whiskey island  

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@hpnews vs. @nytimesbits: when flacks and hacks tweet off

Opening drive.  First and 10 at the 35. 

Hewlett-Packard PR takes the snap and goes into motion:

"HP Names Marc Andreessen to Board of Directors" http://bit.ly/ajAGj tip @techmeme

The New York Times Bits Blog opens up the line:

Andreessen should add some entrepreneurial thinking to HP's board. http://bit.ly/N5Xhz ^VG

HP peddles right, then left, then right again:

RT @nytimesbits: Andreessen should add some entrepreneurial thinking to HP's board. http://bit.ly/N5Xhz ^VG

Bits Blog blitzes for the sack:

Odd to be retweeted by @hpnews on a news release from HP.

HP drops back and throws long:

@nytimesbits we liked your commentary, hence the retweet...thx!

Pass is incomplete.

Filed under  //   football   journalism   media relations   proper etiquette   public relations   rules of the road   shameless self-promotion   social media   twitter  

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He called out Bush. Will Kanye oblige Obama?

Obama calls Kanye 'Jackass' (from Politico)

Filed under  //   mea culpa   meltdowns   publicity   tmz   twitter  

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Why the new Twitter terms are perfectly fair

Twitter has updated its Terms of Service to include changes in advertising, spam control and developer APIs.  If the last few years of watching users and the media react to TOS changes from sites like Facebook with pitchforks, then it's worth paying attention to details.  One of those, as clearly highlighted by Twitter's own blog post on the matter, concerns the ownership of one's tweets:

Twitter is allowed to 'use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute' your tweets because that's what we do. However, they are your tweets and they belong to you.

This will strike the wrong nerve with many users, and I expect a mouthful from the usual pundits.  Even I scoffed at this statement: "Sure, I own my own tweets.  Sure, I do."

Then again, so what?  Who cares?  To me, this doesn't strike a nerve.  Rather, a chord.  The raw, harmonious riff that is reality.

Why should Twitter be able to sell your tweets to the devil, or alter its TOS in any manner its pleases?  Quite simple, really:

  1. Twitter is free.  As in, free.
  2. You accepted the TOS when you signed up, and I sincerely doubt you had your attorney present when you did.
  3. You accepted said TOS without reading it, same as you accepted many a TOS without the slightest modicum of review.
If you don't like the new Twitter TOS, then leave.  That's right, kill your account.  Sayōnara.  Buh-bye.  Fifty million Twitter fans can't be wrong, so if it irks enough users, Twitter has little choice but to reconsider.  Maybe they will, as did Facebook when they halfheartedly backpedaled on Beacon or repeatedly refreshed its look and feel to the chagrin of many a user, even after they launched a community-based governance site. (Bonus points to both sites for going "open kimono" with these changes, not that most users appreciated the transparency.)

The fact of the matter is, you typically don't directly pay for any of these services.  You use them, and that in and of itself is valuable to the respective social networks in question.  You consume them, offer up a credit card here and there, maybe pony up for premium services such as with LinkedIn.  It's part of these sites being profitable, as is serving up sidebar ads and selling anonymous aggregate user data to third parties. 

Make no mistake, you are a valued stakeholder to Twitter and these other sites.  However, you are most likely not a shareholder.  Even if you are, you are but one voice, one vote among many.

So, suck it up or shut it up.  If neither of those options suit you, what's stopping you from switching to another social network, or (shudder!) starting your own?

Filed under  //   facebook   freedom   governance   linkedin   open kimono   profitability   stakeholder   terms of service   transparency   twitter  

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