Dino Baskovic Can’t Lose

Lifestreaming is so last season 
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media

 

D'oh! 12 more seasons before we see Lois?

I have a sense of humor.  I really do.  And I, ahem, read the articles.  But why Marge Simpson is posing for Playboy is beyond me.

Marge Simpson on November 2009 cover of Playboy magazineMaybe Murdoch hopes to rejuvenate the "Simspons" brand.  Or is it Hef hoping to lure Maxim readers back through the rabbit hole?  For that matter, didn't Maxim have the dirt on Marge back in '04, making Playboy guilty of copycat-- er, copybunnying?

CNN sauces it up:

Playboy's lackluster showing as of late can be attributed to two things, [Media Industry Newsletter online editor-in-chief Steve] Cohn said. One, the audience transferred some of their desire for tastefully disrobed women to the Web. Second, Hugh Hefner got old.

"The reason for their audience shift can be seen in Hugh Hefner. I went to college in the '70s and Hefner was in his 40s back then. He was the symbol for what kind of guy I wanted to be," Cohn said. "Now he's in his 80s -- it's hard to identify with someone like that. That's a problem for Playboy."

Almost makes you wonder if a good chunk of the Twitter generation has even heard of Hugh Hefner.  Regardless, it's harmless fun and PEI expects to sell out the issue to honorary citizens of Springfield across the globe.  I will say that, in doing extremely NSFW research for this article, I was impressed to see use of social media tools throughout the site, including a slick AJAX toolbar resting at the bottom of the browser chrome chock full of widgets.  (Ah, there I go talking like a web geek again...)

It plays well for FOX, too.  They shot some carrot juice into a 20-year-old brand competing with the "Girl Next Door" and the rest of the Griffins.  The two shows trade friendly barbs on-air while jockeying for top-of-hour Sunday night slots, and it's fun to watch who's winning (answer: FOX).  Aside from cancelling "Family Guy" twice, taking a chance on Seth MacFarlane proved to be pivotal in building needed street cred for the "fourth" network.  Two decades ago, BBSes were long-living Matt Groening.  Otherwise, we wouldn't be having this conversation and the voice of Quahog wouldn't be pitching Windows 7.

Alas, at least one blogger agrees with me that another TV mom should be in the spotlight.  God Bless Animation Domination.

Filed under  //   animation   brand   comedy   family guy   girl next door   hugh hefner   marketing   media   playboy   the simpsons  

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Why the media is just not that into you

No comment.  None needed:

Kudos to Wondergem PR and West Michigan PRSA for putting this together.  Moreso to Grand Rapids media for being candid on camera.

Filed under  //   grand rapids   journalism   media   media relations   news   press   prsa   public relations   wake-up call  

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RT @techdirt: The cognitive mismatch between newspaper execs and newspaper readers

It's frightening to think that editors and publishers actually think that readers would switch to dead trees if yourfavoritenewspaper.com suddenly vanished, or at least started charging for content.  API's numbers unremarkably show otherwise:

With so much alt media in the wild, I can only chalk this up to the death throes of the old guard facing the new.

Print journalism isn't a complete goner--yet.  Nor are micropayments a messiah.  Still, it's hard to fathom why the gray beards can't get with the times.  They've had well over a decade to refigure revenue.  The Journal never once complained.  Politico thrived.  I'll go so far as to credit Arianna Huffington, and I can't stand Arianna Huffington.

Look, I don't care how I get my news.  Just give it to me good and plenty.  I'd even pay for microfiche.

Filed under  //   business   free markets   journalism   media   microfiche   micropayments   news   newspapers   print   reality  

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RT @jasonkintzler: PR distribution process in six slides

Short deck on PR social media basics from Jason Kintzler, CEO and founder of PitchEngine:

Somewhat self-serving, but nonetheless a pretty lil' primer.  If you still don't get why the traditional model is dead after this deck, then quit PR.

Filed under  //   journalism   media   pitchengine   press release   public relations   social media  

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