The Ides of October
| 5:20 a.m. | Wake up, head for gym. |
|---|---|
| 5:21 a.m. | Wife regrets to inform that she feels sick. |
| 5:22 a.m. | Scratch gym. |
| 7:13 a.m. | Change toddler's diaper while just-turned-5-today older sister of said toddler refuses to rise. |
| 8:24 a.m. | Drop off precocious birthday girl and 24 pink frosting cupcakes to kindergarden class. |
| 9:00 a.m. | Coffee. |
| 9:01 a.m. | Conference call with PR agency to streamline media monitoring. And there was much rejoicing. |
| 10:55 a.m. | Caravan troops to West Michigan PRSA luncheon at the University Club in downtown Grand Rapids. |
| 11:27 a.m. | Network with fellow flacks, including Erin Russ, former TV anchor-turned-budding PR pro. |
| 11:37 a.m. | Assemble burrito and salad from otherwise unconventional buffet line. |
| 11:42 a.m. | Listen to local social media maven Laura Bergells tell us we already knew everything she had to say. Quotable tweets throughout her keynote. Make that "tweetable." |
| 11:59 a.m. | Observe varied body language and facial expressions throughout the crowd of entry-levels and senior execs furiously scribbling and texting, chomping every bit of jargon, mystified and demystified all the same. |
| 12:36 p.m. | Ask the good Ms. Bergelis about the relevance of homepages and emergence of microblogging and sidewikis. Not entirely sold on her answers but satisfied enough to want her business card. |
| 12:40 p.m. | The good Ms. Bergelis asks me about FriendFeed, to which I respond "Facebook bought it to kill it." |
| 12:44 p.m. | Thumb three new events into my BlackBerry I need to show my mug in as many weeks, sadly realizing how little I network in person anymore. |
| 1:11 p.m. | Make friends with Ms. Bergelis. |
| 1:20 p.m. | Huff it back to headquarters. |
| 1:47 p.m. | Marvel at the number of meeting invites, emails and Facebook updates that have metastasized my mailbox since lunch. |
| 1:56 p.m. | Coffee. |
| 2:30 p.m. | Meet with social media team to disc |
| 2:30 p.m. | Meet with core team for news update. |
| 2:42 p.m. | Pretend I didn't just see what I saw on live TV about a kid trapped in a balloon, suddenly thinking about my own kids. |
| 2:59 p.m. | Plod ahead. |
| 3:11 p.m. | Try not to get further distracted by the fact that some kid from Colorado didn't just fall from 10,000 feet up. |
| 3:45 p.m. | Fight with frozen screens and drained batteries at the worst possible time. |
| 3:50 p.m. | See footage of the landed balloon. |
| 3:51 p.m. | Refocus. |
| 4:28 p.m. | Wrap with core team and wait for lasagna from Vitale's. |
| 4:43 p.m. | Prep with night team while throwing my laptop across the room. |
| 4:49 p.m. | Sneak in a Gobbledygook award entry. |
| 4:52 p.m. | Call the wife to keep dinner in the fridge. |
| 4:57 p.m. | Set up time with one of my favorite employees. |
| 5:00 p.m. | Glue self to the TiVos. |
| 5:12 p.m. | "He's alive. He was hiding in the garage!" |
| 5:27 p.m. | Lasagna. |
| 5:30 p.m. | Wait for local news to unfold. |
| 5:40 p.m. | Am reminded that today is Thursday, not Wednesday, making tomorrow Friday. |
| 6:12 p.m. | Crack up at the #balloonboy hash tags. |
| 6:31 p.m. | Wait for local news to unfold. |
| 6:44 p.m. | Wrap up. |
| 7:07 p.m. | Go home. |
| 7:39 p.m. | Hug and tickle my girls until they can't breathe. |
| 7:42 p.m. | Apologize to my Mac for leaving it home today. |
| 8:02 p.m. | Endure the nightly bedtime ritual torture. |
| 8:29 p.m. | Hot cocoa and a pink cupcake. Add two miles to my next run. |
| 8:56 p.m. | Make a $100 million offer for W. 117th Street in Cleveland on Monopoly City Streets. Toss in two streets to boot. |
| 9:11 p.m. | Watch "The Office." |
| 9:36 p.m. | Catch up on catching up. |
| 10:00 p.m. | Record the local news against my wife's will. |
| 10:07 p.m. | Ping the core team for updates. |
| 10:23 p.m. | Make new connections on all social networks. Because at 10:23 p.m. on a Thursday evening, that's what I do. |
| 11:00 p.m. | Start this blog post. |
| 11:17 p.m. | Hush at least one child. |
| 11:52 p.m. | Bounce off the walls with the late night core crew. |
| 11:59 p.m. | Blog up. |
Filed under //
birthday
facebook
family
grand rapids
media relations
michigan
prsa
ridiculosity
social media
teamwork
twitter
work
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