Dino Baskovic Can’t Lose

Pepsi fail

I was wrong about two things in my previous post.  Last night's Super Bowl wasn't probably going to be the biggest TV event of the year.  It was the biggest, ever:

Move over, "M*A*S*H" finale. You've finally been surpassed.

According to Nielsen ratings estimates published in Hollywood trade publications, Sunday's Super Bowl XLIV - in which the New Orleans Saints beat the Indianapolis Colts 31-17 - now holds the record for viewership. The event was watched by 106.5 million viewers, slightly more than the famed 1983 "Goodbye, Farewell and Amen" conclusion to "M*A*S*H," which was watched by 105.97 million.

And I was wrong about the final score.  I predicted 31-24, Saints over Colts.  My career at a Vegas sports book remains on hold.

My love for Coke remains the same, even if their two ads were "just okay" in my book.  My understanding of Pepsi's no-show, however, shall forever remain a mystery.

Tags » advertising coca-cola coke cola wars football marketing nfl pepsi social media sports super bowl

• 8 February 2010
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