Fly, fat ass, fly!

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Fly, fat ass, fly!

Mashable's Pete Sizemore summed up the the Kevin Smith and Southwest Airlines snafu quite well:

Southwest’s use of social media in addressing the situation could be said to be commendable.

It appears that some Southwest employee eyeing Echofon caught the tweet and immediately recognized his handle. Even if he wasn't an avid fan of the View Askewniverse, said staffer undoubtedly saw the 1.6-million-plus followers and Verified Account seal and didn't hesitate to wake the customer relations veep outta bed. The blog post went up faster that you can say "snootchie bootchies!" and I doubt most large airlines would be so nimble given the same circumstances.
The story has survived several news cycles with observers falling into the "die Southwest!" or "try a treadmill Smith!" camps. No need for me to weigh in either way, though I must call out this: Silent Bob simply can't silence this story just because he wants to:

DONE with this. @SouthwestAir blogs, so I blog: http://silentbobspeaks.com/?p=393 G'night, folks. Let's talk about anything else tomorrow.

This story will end when it wants to, not just because he is suddenly tired of it. Sorry, but that's jut now how life works. Think of that the next time you are so fearless with a flip phone, Bluntman.

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Tags » airlines crisis customer service kevin smith public relations social media southwest twitter
- 16 February 2010
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Dino Baskovic's Blog

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