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From the Desk of Dino Baskovic

Every digital marketing meeting since 1994

1994: “How much does IT cost?”
1995: “How much does E-Mail cost?”
1996: “How much does an AOL Keyword cost?”
1997: “How much does a World Wide Web site cost?”
1998: “How much does Java cost?”
1999: “How much does a banner ad cost?”
2000: “How much does an eCommerce website cost?”
2001: “How much does Flash cost?”
2002: “How much does a Flash intro cost?”
2003: “How much does SEO cost?”
2004: “How much does SEM cost?”
2005: “How much does Google cost?”
2006: “How much does a YouTube video cost?”
2007: “How much does a podcast/mashup/blog cost?” (TIE)
2008: “How much does a viral YouTube video cost?”
2009: “How much does a Facebook tab cost?”
2010: “How much does a mobile app cost?”
2011: “How much does Facebook commerce cost?”
2012: “How much does mobile commerce cost?”
2013: “How much does content marketing cost?”
2014: “How much does responsive web design cost?”
2015: “How much does Bitcoin cost?”*

* 2015 runners-up/2016 candidates: wearable tech, IoT, cloud computing, APIs, streaming original programming.